Brose Antriebstechnik – Virtual application “E-bike”

At the Eurobike 2021 and IAA 2021 trade fairs, Brose Antriebstechnik GmbH & Co. KG presented its product innovations to its customers, suppliers, press and trade audience as well as interested visitors.

For the Brose E-bike eco system we developed a virtual 3D-real-time application that makes it possible to experience the system and its products interactively. .

The real-time product presentation (based on Unity 3D) was played back on touch monitors at the trade fair, but is also suitable for use on Brose sales laptops. The visitor can interact via touch gestures, call up information and learn more about the advantages, construction and variants of the products.

The application focuses on the e-bike drives (magnesium and aluminium), three different displays, the battery and the eco system. The visitor can explore the products in detail by rotating or exploding the individual components. In addition, the application offers the sales team enormous added value in the presentation of Brose solutions, face-to-face but also in online meetings with interested parties.

Following the trade fair, a native iOS application was developed based on the Unity application, which is available to the Brose team for use on the iPad.

Project scope:
• UX/UI design
• Content production
• Programming in Unity
• Animation and video editing
• Screen capture „Digital eco system“
• Data processing for Unity
• Testing and quality control
• Transferring to iOS version