TWE GROUP – Postcard campaign HR

Under the motto “Develop your super strength at TWE” we designed a postcard campaign for our customer the TWE Group, to advertise for prospective apprentices. You could also say that it was created “for apprentices by apprentices,” because our apprentice Jenny created these superheroes through drawings and graphics.
Our team was able to support TWE from the initial brainstorming ideas, through the concept phase to implementation and realisation. In addition, original locations for placing the cards in the direct vicinity of TWE were jointly selected. A great campaign, which hopefully will convince many future trainees to apply.