GEBR. BECKER – Trade fair concept ComVac

Designed around the guiding principle “Best-in-Class” and on an existing design of the trade fair stand, we developed a modular and scalable trade fair presentation concept. The concept was presented at ComVac as part of the Hannover Messe.

The trade fair slogan was developed from the products’ previous goals and the definition of the Becker Brand, that aimed to be future orientated, technological and customer benefit driven.

Customer Focused Vacuum Solutions – the proven motto “Best in Class” remains. Since the motto best describes the brand’s overriding claim to quality.

The umbrella concept was later supplemented and used for industry-specific trade fairs such as Interpack. In addition, the structure of the new concept was intended as the basis for a new communication structure for the existing brochures, and for structuring the content of planned animation.