Questions regarding mobility are of course not only an important field on the megatrend map and, with the automotive sector, an important economic factor, mobility is a topic that we have been dealing with and encountering in many forms as innovators, designers and communicators for years.

If we look at our work over the past few years, we have “mobility” as a topic in so many fields of our activities and services that we call “design and mobility” as an expertise and focus area today and for the future. Even though we always look forward with passion towards the future, we would like to start a short reflection here.

Holger Bramsiepe started early in the automotive sector with an internship at VW Design, at that time still in Düsseldorf, and still shows a great passion for this design sector today. This is reflected today above all in his involvement in networks related to the automotive sector, such as the FOresight Network (Future Interior), the Automotive Cluster NRW (Future Study) and, for example, in his consultancy and customer relations with the Erwin Hymer Group, a globally important manufacturer of leisure vehicles.

Keith Alan Koster was also connected with the automotive sector at an early stage, so he developed and designed trade fair appearances, brand presentations for car brands and even developed a showroom in Paris on the Champs-Elysee. Today he and the GENERATIONDESIGN team deal with complex digital animations for traffic monitoring systems or real-time applications and virtual demonstrators of locking systems, to name but a few. For a major manufacturer of interior mechatronic components, we even realized everything in-house. Innovative product and interface design (UX/UI), high-end animation to present the product system as well as a real ” seating box for the IAA”. You can find examples in our references.   

We have been able to further develop many of our competencies with our customers from the various mobility and automotive sectors and have used them for joint success. The GD Innovation Roadmap, for example, was the basis of the successful study on the future opportunities of the automotive supply industry in the Bergischen Land region, whereas the topic of industrial design with Limbic® takes place in consultations, coaching and concrete design of products and studies. The quality and technology in the field of visualization and animation is growing continuously with the complex requirements of the industry – and last but not least, appropriate communication concepts in all media must be developed for companies at all points of the supply chain.  

Now we are curious about the tasks and opportunities of transformations in this area – what “drive” would you like to take up with us?